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Judy Ridgway tells Michael a few dark secrets of the olive oil world - here are some of the facts that the shops near you may not want you to know! Accept no other copy clubs or half hearted attempts to pull the wool over your eyes!! Olive oil is a wonderful fruit juice, yes, it is a fruit juice!! The secret is of course, you guessed it, the majority of the olive oil that gets to your local shop or market is up to two tears or more old!! THE FRESH OLIVE OIL CLUBThe olive starts to deteriorate immediately it leaves the tree, and indeed in just a few hours it can completely effect the resultant oil. for example "fustiness" in Portuguese olive oils manifests itself from the fermentation of the olive in the sack waiting for the mill to do its job. Some of the Portuguese like it like that!! Happily, if olive oil is stored well, it tastes lively, vibrant and fresh for at least six months after production. Even within a year after production, it can still taste good. But after 12 months or so time starts to take its toll, flavours fade, peroxides are on the increase (rancidity) - I call this the rubber pipe effect lining the tongue when you taste!! This is problematical for those merchants with stocks left over - guess where the old stock goes when the new harvest arrives! There are some wise people in the olive oil business, however, who believe that it is a good thing if consumers are informed about the oil's age. Yippee! This is good business-- because if consumers taste good, fresh oil, you've got them hooked for life, not just on one bottle! How to Shop for Olive Oil To join The Olive Oil Club follow this link
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